Our CDP’s segmentation capabilities not only allow you to deliver highly targeted communications and boost engagement but also empower you with insights to understand your guests and make business decisions.
To create as many segments are you want
Filters that are easy to use
With targeted marketing campaigns
Segmentation is done automatically by the CDP
Guest data can hide valuable information that can lead to powerful business decisions. Our segmentation capabilities allow you to create highly specific guest segments and understand more about their characteristics, preferences, and history. These insights give you the right input for your business strategy without you having to manually edit or analyse data.
Our CDP has the right filters to allow you to slice and dice your guest data based on a multitude of criteria. From demographic traits like age and location to behavioural patterns such as booking history and interaction frequency, you can create unlimited segments to help you get a deeper knowledge of your guests.
This granularity enables you to see the differences between segments, understand who your guests are and create new initiatives to reach them.
Specific and target marketing has a bigger impact than general initiatives. With our segmentation power, you can identify relevant audiences and target them with messages that talk about what they really care about.
This turns your marketing campaigns into highly specific efforts that reach your guests with relevant content instead of a one-message-fits-all and leads to higher conversion.
With your data in the right place, the possibilities are endless. Bookboost centralises, manages, cleans and enriches your data so you can leverage it to increase revenue.
Are you ready to increase your revenue and build lasting guest relationships? Take the first step today.
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